Bira: how retailers can ‘win big’ on Valentine’s Day

When ‘cupid comes to the High Street’ this Valentine’s Day, the British Independent Retailers Association (Bira) says stores can ‘woo customers’ and boost their bottom line by following a few simple principles. 

According to Retail Gazette, Brits are expected to spend some £1.3 billion on Wednesday 14 February 2024 and, says Bira, there’s a ‘slice of the pie’ awaiting independent stores who understand and harness ‘the magic of the High Street’.

Bira’s big tips

Keep the love local

A recent Barclaycard study found that 72% of shoppers will source Valentine's gifts from local businesses, citing personalized service and unique products as influencing factors.

Think beyond the roses

While flowers remain a Valentine's staple, they’re somewhat predictable. Indies can offer a ‘curated selection of unique gifts catering to diverse tastes and budgets’ – from artisanal chocolate and locally crafted jewellery to ethical beauty products, quirky homewares and experiential gifts such as food tasting or craft workshops. Collaborations with other local businesses keeps the pound circulating in your local economy.

Spread the love on socials

Harness the power of social media to inspire your target audience. Share gifting inspo, offer Valentine's promotions and run giveaways featuring local products. Hashtags such as #LoveYourHighStreet and #ShopLocal can connect you with a wider audience while showing support for your fellow local retailers.

Join the #LoveYourHighStreet movement and download free social media graphics here.

By Rosie Greenaway, editor