Buyers' Club Bio: Ashish Jain
Get to know our readership: Ashish Jain, owner of Wickford Health Store, shares his approach to business and his reasons for becoming a health store retailer.
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Buyer name: Ashish Jain
Store name/location: Wickford Health Store, Essex
Number of stores: 1
Number of years retailing: 5
Why did you get into the natural health industry? My mother always gave my brother and I natural homemade herbal remedies to benefit our wellbeing. Rarely was I taken to the doctor, which shows that nature is a great healer. It has always been my dream to make a difference in the community through natural remedies. We’re not just a store; we’re an active part of the community. From hosting wellness workshops to supporting local farmers and artisans, we strive to foster a space where natural health and community thrive together.
Most effective POS? I strongly believe in word-of-mouth recommendation; our happy customers always bring family and friends into the store. My store manager Nila is very active with seasonal window display, posters, social media posts and local chat groups.
What’s your favourite product and why? Nature offers a vast variety, and I have many favourite products depending on individual circumstances. I like Hifas da Terra medicinal mushroom supplements for their superior quality and wide range of uses. I like MooGoo natural skin care for all ages.
How do you find new products? I regularly visit trade shows, read health magazines, engage with company reps and wholesalers. And from my lovely staff and customers – we always learn from each other.
Which issues are front of mind when sourcing products? Ethical, clean, no nasty junk and highest quality products; where possible, eco-friendly with plastic-free packaging. We carefully source from trusted suppliers who share our commitment to sustainability and quality. All of our products are free from harmful chemicals and are selected to support both your health and the environment.
Top tips for ordering? Always order products from known, ethical suppliers and never choose a product for price – always look for purity and quality, as health is very important. Don’t be afraid to try something new to stay up to date with market trends.
What are your customers looking for in 2025? Medicinal mushroom supplements, collagen and probiotics are the most sought after this year.
What value do Natural Brands' Buyer Boxes bring to your team? It’s always a pleasure to be greeted by such amazing variety of natural products, and good to trial new products in-store.
By Ashish Jain, Wickford Health Store