CLF lists The Happy Pear ahead of Veganuary

Irish twins Steve and Dave Flynn, aka The Happy Pear, have agreed a partnership with CLF Distribution to bring their plant-based chilled and ambient products to independent retailers, farm shops and delis this Veganuary.

The CLF listing adds to The Happy Pear’s long-standing relationship with Dundeis (focused on ambient SKUs) and widens the reach of its fresh Dip & Snack and Vita Vibe ranges.  

Independent health stores represent ‘important listings’ for the brand, as Darragh Flynn, sales and NPD director, explains: “These outlets resonate so naturally with The Happy Pear’s commitment to healthy eating and wellbeing, in addition to underpinning the brand’s strong focus on building local communities. Within the independent sector the level of customer engagement is likely to be high, with staff building strong relationships with their customers and the store becoming a pillar of the local community representing the natural go-to for help and advice on sound nutrition and wellbeing.” 

Recipes and learnings

Coinciding with the CLF listing is the launch of the brothers’ new cookbook, The Happy Pear 20, which is expected to drive sales for the brand as reimagined takes on classics and ‘iconic favourites’ attract new fans to the world of plant-based cooking.

The book contains recipes and learnings from the brothers’ first 20 years in business.

“The Happy Pear has spent the last 20 years encouraging the public to consume more vegetables as a proven means to improve their diet,” continues Flynn. “They specifically focus on increasing fibre intake, which according to the British Nutrition Foundation is still a major issue, with 90% of UK adults still not consuming enough fibre.

“The Happy Pear’s high quality plant-based products are an effortless step towards achieving this goal, with a focus on best-in-class wholefood ingredients combined with outstanding taste performance and added convenience. The latest book provides further incentive to work towards a plant-based diet with The Happy Pear’s signature easy-to-follow flavoursome recipes designed to inspire consumers to start enjoying the benefits associated with healthy plant-based eating. And of course, our timing is perfect, with Veganuary just around the corner.”

By Rosie Greenaway, editor