The Green Beauty Beat
A selection of green beauty and personal care stories, from new SKUs to the latest industry news.
B Corp recertification
Weleda has successfully completed B Corp recertification, upping its Higher Impact score by 13% to reach 120.66 points. The new status reinforces its position as a ‘sustainability pioneer’ and demonstrates its ongoing commitment to sustainable beauty.
“Sustainability is a cornerstone of our business model; we are a B Corp by conviction,” comments Tina Müller, CEO, Weleda AG (left). “This recertification, and the strong result we have achieved, confirms we are on the right path.”
Jayn Sterland, MD, Weleda UK, adds: “Recertification is a milestone for where we are on the journey. It helps us identify areas we need to develop and improve upon, and it allows us to be part of a collaborative and supportive community who want to work together to solve some of the larger, systemic problems of our industry, like packaging. Together we will get there faster.”
Beauty hub hits Heathrow
As of mid-December London-based wellbeing hub Blomma Beauty will become the latest addition to Heathrow Airport’s Duty Free website and app, with a physical presence at the T2 and T4 concierge, and a digital presence around all terminals from January, as the airport’s shopping curators seek to increase representation of small, British brands.
Through the collab, Blomma’s collection of beauty and self-care products — sourced by owner Karen MacDonald — will have a reach of two million airport visitors a year and 50k monthly web and app hits.
“As a former buyer for Duty Free stores … I know just how popular the airport shopping experience is and am proud that we'll be able to offer flyers natural, ethical, British-made alternatives to the big beauty brands,” comments MacDonald.
Bringing skin back to life
With the launch of this new Intense Hydrating Face Mask, Evolve Organic Beauty offers a 100% natural thirst-quenching solution to dehydrated skin ‘in just ten minutes’. The rich and creamy pale pink mask moisturizes dried out skin with a blend of four potent ingredients which ‘bring skin back to life’ by hydrating, nourishing, smoothing and soothing.
Key ingredients: Resurrection plant molecule, offering a powerful collagen boost; salt lake bioactives, restoring the hydrolipid layer and locking in moisture; hyaluronic acid, delivering hydration to every layer; and Pentavitin (naturally derived from maize kernels) to trap moisture on the skin’s surface.
The language of skin
Using upcycled custard apple and prickly pear, Upcircle’s new water-based Peptide Serum offers eco beauty lovers a skincare experience that ‘speaks the language’ of their skin, boosting firmness, smoothing and enhancing resilience.
“It’s imperative to us that we continue to innovate with each and every product that we choose to bring to market, and this launch is no different,” says Anna Brightman, co-founder. “Not only does our serum upcycle … two skin-loving by-product ingredients, it also comes in refillable packaging and is bursting with active ingredients that each work hard to improve the overall appearance of your skin. This groundbreaking serum is as high performance as they come!”
Natural hand hydration
New from Green People is Protein Boost Hand & Body Lotion, a fast-absorbing certified organic lotion designed to hydrate, soothe and repair skin using ‘the barrier-strengthening power of gluten-free quinoa’.
Packed with plant proteins and vitamins E and B, quinoa offers multiple benefits to the skin, including boosting elasticity, locking in hydration, calming irritation and supporting natural regeneration.
The formulation also features calendula, perilla and ginger oil, and has a delicate fragrance of sweet orange, clove and ginger to ‘create a refreshing, awakening experience — free from synthetic scents that may irritate sensitive skin’.
By Rosie Greenaway, editor