Eight new ambassadors champion organic wellbeing
During Organic Beauty & Wellbeing Week event hosted at Blomma Beauty eight new ambassadors were announced by Soil Association Certification to champion the benefits of natural and organic cosmetics.
Spanning nutritionists, journalists, make-up artists (MUAs), brand founders and influencers, the line-up was ‘carefully chosen’ from public nominations for their ongoing commitment to certified natural and organic products.
“I am really excited to finally announce who our chosen ambassadors are,” says Paige Tracey, partnerships manager, beauty and wellness at Soil Association Certification. “The cosmetics industry does not have the same protections for the term ‘organic’ as food and drink, and products can use this label – as well as the label ‘natural’ – with minimal organic or natural ingredients. Many products labelled in this way also still contain controversial synthetic ingredients that consumers strive to avoid, such as parabens and phthalates, as well as microplastics.”
“That is why it is so important that consumers know to look for the Soil Association COSMOS Organic or Natural logo to guarantee the provenance of the ingredients, as well as avoiding greenwashing and potential toxins. I am so glad this group of influential figures from beauty and wellness can now raise awareness of our standards and push for a more sustainable industry.”
Meet the ambassadors
Michaella Mazzoni
A registered BANT nutritionist, Mazzoni is a respected voice in wellness, regularly featured in mainstream media. Earlier in 2024 she teamed up with the Soil Association for its January Health Campaign, boosting public awareness of the connection between nutrition, skin health and the gut microbiome.
Saira Khan
Drawing inspiration from her Himalayan heritage, TV personality Khan founded SAIRA Skin – a certified organic brand rooted in traditional, natural skincare rituals passed down through generations.
Tabitha James Kraan
A hair stylist and salon owner with more than 30 years’ experience, Kraan’s name is synonymous with organic beauty, her self-named certified organic hair care brand a regular award winner.
Armand Beasley
Beauty columnist and MUA to the stars, Beasley has the ear of A-list celebrities, counting Sharon Stone, Goldie Hawn and Elle Macpherson among his clients. Using only cruelty-free beauty products, Beasley is passionate about increasing sustainability in his sector.
Destiny Malcolm-Anti
Menstrual cycle coach, wellness content creator and student at the College of Naturopathic Medicine, Malcolm-Anti is an advocate of slow, seasonal living and mindfulness, her values closely aligning with Soil Association principles.
Sian Louise Colson
A vocal spokesperson for organic and founder of Obvs Skincare, Colson believes certification is more than just a label – it’s a commitment to ‘doing what is right for both consumers and the planet’.
Em-J Williams
Cruelty-free and ethical beauty enthusiast Williams has clocked up 17 years’ experience as an MUA, applying her skill to the faces of celebrities, magazine covers and global beauty campaigns, and spreading the word on ‘non-tox’ living.
Lisa Oxenham
As beauty and style director at Marie Claire, and advisory board member of the Sustainable Beauty Coalition, Oxenham is committed to demonstrating how glamour and eco-conscious practices can ‘beautifully co-exist’.
Paige Tracey hosts Organic Beauty & Wellbeing Week event at Blomma Beauty for press, certified organic brands and ambassadors.
By Rosie Greenaway, editor