Embracing wellness in 2024

Credit: Organic Traditions

Ally Mamalider, president and second generation founder at Organic Traditions, sets out her vision for the wellness trends predicted to dominate in 2024 and how Organic Traditions aligns with these transformative lifestyle shifts.

In 2024, the wellness landscape is evolving towards happy, relaxed, healthy and confident eating. As we navigate these transformative trends, Organic Traditions seeks to help people find ways to seamlessly increase their own wellness daily. From feel-good coffees to joyful lattes and saying goodbye to traditional caffeine, our products are designed to align seamlessly with the lifestyle you aspire to. Here's to a vibrant and healthy 2024, one superfood at a time.

Feeling good

In 2024, the focus is on simplicity, function, and eating to feel good. Building on the 2023 trend of habit stacking, we aim to incorporate healthier actions into everyday tasks. The foundation of habit stacking is to begin with a habit you already have in place. A perfect example of this would be your morning coffee. Most of us begin each day with a coffee; why not find ways to elevate that coffee to nourish our brain health or support endurance before a morning run? 

Our coffee line – featuring four different mushroom coffees, all with various functionalities – exemplifies this ethos. As mushrooms continue to trend, we're proud to offer coffee that's a step up from your everyday cup. My personal favourite, Focus Fuel, is a combination of organic freeze-dried coffee, memory supporting lion’s mane, MCT powder, and brahmi and gotu kola which work synergistically to support brain function. 

Additionally, the emphasis on nutrient-dense foods is stronger than ever. We are seeing a move towards less-processed, simpler options and a food-first approach. Instead of relying on multiple supplements, people are seeking one-stop shop alternatives. Enter Supergreens! This organic greens powder promotes optimal daily health, supporting digestion with pre- and probiotics. With a blend of superfoods you can pronounce like chlorella, spirulina and turmeric, our Supergreens help you feel your best. For those seeking a more flavourful option, we are now offering three new flavors: Pineapple Coconut; Pear; and my personal favourite, Cucumber Melon (we have nicknamed it ‘Spa Water’). 

Feeling good is an inside job and Organic Traditions is here to support that journey.

“The foundation of habit stacking is to begin with a habit you already have in place”

Ally Mamalider, president, Organic Traditions

Joyful eating

2024 is the year for indulging in delicious foods and flavours, creating ‘me moments’ and finding comfort in what we eat. There is a shift in focus towards a more open-minded and joyful approach to eating. This new approach doesn't require meticulous measurement of macronutrients. Instead, the emerging trend is a preference for food that prioritizes simplicity, comfort and genuine functionality above all else. 

At Organic Traditions we are combining wellness and joy. Our functional Organic Latte line, featuring Beet, Matcha, Turmeric, Yerba, and Chocolate variants, is crafted to create happiness in a cup. Each latte is enriched with one billion probiotics per serving, offering not just a delightful experience but also supporting your gut health. In the fast-paced world we navigate daily the act of eating has, in many instances, become a rushed and secondary priority. However, there's a profound connection between how we consume our meals and our overall wellbeing. Taking a moment to sit down, chew mindfully and disconnect from distractions can transform eating into a ritual of gratitude and nourishment. 

Our pancake line – made from a blend of gluten-free oat flour, probiotic-rich green banana flour and healthy fat-packed coconut flour – make wholesome breakfasts easy and nutritious, while creating the perfect opportunity to enjoy a relaxed breakfast with loved ones. It's time to slow down, savor the flavours, and make every meal a joyous occasion.

“There's a profound connection between how we consume our meals and our overall wellbeing”

Goodbye caffeine

As the year unfolds, people are bidding farewell to traditional caffeine sources, seeking jitter-free alternatives. We have all read and heard about the importance of sleep, as it contributes to improved skin, enhanced memory, heightened athletic performance and strengthened immunity. For those who have already chosen to abstain from the cocktail culture, the new frontier often involves adopting a lifestyle with reduced or no caffeine.

Caffeine tends to interfere with sleep, particularly when consumed in the afternoon, making it a focus for those seeking optimal rest. Enter Organic Traditions' Superfood Latte line – instant, low-sugar, and packed with adaptogens, antioxidants and superfood ingredients. Our commitment to abundance over restriction shines through, making these lattes a perfect fit for those looking to reduce caffeine intake without compromising on flavor and functionality. Highlighting the rise of superfood lattes and matcha, we present a diverse range of options. Our Matcha Latte, an instant café-style blend of matcha, creamy coconut milk powder, vanilla, and probiotics, caters to those looking for a coffee alternative. It's a nod to minimizing caffeine intake while maximizing convenience and wellness.

We love the concept of adding to your life versus taking away. It's the ‘crowd-out’ theory, encouraging individuals to focus on incorporating beneficial elements rather than fixating on restrictions. If you're a coffee lover, there's no need to eliminate it entirely. Instead, consider upgrading to our mushroom-infused line, where each cup comes with added benefits—all without sacrificing the joy of your daily coffee ritual. 

At Organic Traditions we believe that wellness should be an enriching experience, an addition to your lifestyle that enhances your overall wellbeing. 

So, here's to a 2024 in which you can embrace positive changes without compromise, sip by sip. 

By Ally Mamalider, president, Organic Traditions