Georganics keeps kids smiling with new toothpaste

Designed ‘specifically for little ones’, the new GeoKids Fluoride Toothpaste from Georganics is suitable for children aged three years and over.

Certified by COSMOS Natural, The Vegan Society and Cruelty Free International, the 100% naturally flavoured strawberry paste is non-foaming, free from synthetic chemicals and gentle on children’s teeth and gums.

For ‘strong, healthy teeth’

Presented in a 60ml glass jar, the formula combines the ‘cavity-fighting power of fluoride’ with erythritol, which works to prevent caries, and remineralizing hydroxyapatite, which strengthens tooth enamel, protecting against decay and promoting ‘strong, healthy teeth’.

The Georganics experience is enhanced with an illustration which CEO Stéphanie Brassinne says is a hit with her own children. “Personally, my three boys have been using this toothpaste for the past three months, and they absolutely love the strawberry flavour. They also think the beaver on the packaging is very cute. Even their dentist was impressed by how clean and healthy their teeth are.”

The packaging, ‘designed with the environment in mind’, comprises widely recyclable glass, aluminium and cardboard, and encourages users to scoop only a peasized amount from the jar at a time. Based on brushing twice a day, one jar can last a child one-and-a-half months.

By Rosie Greenaway, editor