The Beauty Shortlist 2024 winners revealed

The highest-ranked holistic health products for 2024 have been revealed in the tenth annual Beauty Shortlist Wellbeing Awards, alongside the newest green beauty buys in The Beauty Shortlist Awards’ most competitive year to date.

The Beauty Shortlist organizers describe the 2024 edition as ‘the strongest year since the Wellbeing Awards launched in 2015’, with rafts of standout products being independently judged on their excellence and their contribution to the self-care market.  

Wellbeing winners 2024

From aromatherapy and Ayurvedic remedies to natural deodorants and nutrition, see below for some of this year’s wellbeing winners: 

BEST WELLNESS BRAND and BEST WELLNESS PRODUCT

WelleCo by Elle Macpherson

BEST HEALTH BRAND

Terranova Synergistic Nutrition

BEST HERBAL BLEND SUPPLEMENTS BRAND

Artah

BEST SINGLE HERB SUPPLEMENTS BRAND

True Veda

BEST MUSHROOM SUPPLEMENT

Grass & Co. Dream Reishi Mushrooms with Magnesium + Sage Vegan Capsules

BEST MUSHROOM WELLNESS DRINK

Dirtea Cacao Organic Mushroom Super Blend

BEST SPA BRAND 

Retreatment Botanics by Olivia Newton-John

BEST PRODUCT FOR HAIR HEALTH 

My Hair Doctor Volume-ise Hair Food Nutritional Supplement

BEST VITAMIN & MINERAL SUPPLEMENT FOR WOMEN WITH DIGESTIVE SUPPORT 

Verity Labs Everyday Woman Multi Nutrient

BEST ‘VEGAN COLLAGEN’ SUPPLEMENT

Rejuvenated Skin Perfecting Complex

BEST PRODUCT FOR MICROBIOME HEALTH 

Organic Oasis Lab Microbiome Therapy

BEST NEW HEALTH PRODUCT 

Grass & Co. Focus Lion’s Mane Mushrooms with Ginseng + Omega-3 Vegan Capsule

Best beauty buys: 2024

In beauty, brands such as Weleda, NINI Organics, Evolve Organic Beauty and Dr Hauschka received multiple accolades; Living M and Made of More dominated the menopause categories; and several new products below received recognition: 

BEST NEW LAUNCH (SKINCARE BRAND)  

Bramley Skin

BEST NEW LAUNCH (BODY PRODUCT) 

REN Skincare Evercalm Barrier Support Body Balm

BEST NEW LAUNCH (NATURAL FRAGRANCE) 

HUNA ‘Flora’ Pure Plant Perfume Oil 

The award for BEST NEW LAUNCH (BEAUTY PRODUCT) was shared between four recipients: Antipodes Eve Bio-Retinol Line Reduction Serum; Bramley Primrose Hydrating Face Cream; Jane Scrivner Glow Renew; and Remy Green MOR Nourishing Multi Balm. Menopause-centric brand Made of More’s was honoured with BEAUTY PRODUCT OF THE YEAR for its Brilliance Brightening Day Shield. NATURAL FRAGRANCE OF THE YEAR went to Abel’s Cyan Nori 100% natural eau de parfum. MAKE-UP PRODUCT OF THE YEAR was awarded to et al. for its refillable Intelligent Skin Complexion Glow product.  Artisanal Dutch brand Liv Botanics was highlighted as this year’s BEAUTY BRAND TO WATCH. Rossano Ferretti’s Intenso 03 Softening & Smoothing Serum won HAIR PRODUCT OF THE YEAR.  San Francisco-based shop Ayla Beauty Store was named GREEN BEAUTY RETAILER OF THE YEAR. INCLUSIVE BEAUTY BRAND OF THE YEAR 2024 went to Adarci. 

For the complete list of winners, visit thebeautyshortlist.com.

By Rosie Greenaway, editor