Vegan skincare brand Faace conquers Dragons’ Den
Credit: Faace
Jasmine Wicks-Stephens, founder of disruptive vegan skincare brand Faace, has emerged from the infamous Dragons’ Den triumphant, with offers from three investors.
The ‘fuss-free’ beauty brand subscribes to the mantra that ‘life is complicated; skincare doesn’t have to be’. Using vegan and ethically sourced ingredients, the range of masks, moisturizers and cleansers was developed by Wicks-Stephens from her Brighton headquarters in 2020 to challenge the beauty industry’s tendency to ‘talk in types, age and ethnicities’, which she says has led to ‘skin segregation’. Through Faace she hopes to shift the dialogue, encouraging consumers to adapt their skincare routines according to their skin’s life cycles and fluctuating hormones.
This ethos, combined with modern branding and tone of voice, led to Wick-Stephens walking away with investment offers from Steven Bartlett, Peter Jones and Touker Suleyman, each of whom pledged to support the hormonal-based skincare line in its next steps of development.
“It was definitely more intimidating than I had expected. whilst you get a sense that they are rooting for you, it’s also very intense, with them firing off question after question at you”
Jasmine Wicks-Stephens, founder, Faace
“I applied for the Den knowing what a great platform it would give to my female founded, independent brand,” comments Wicks-Stephens. “Female entrepreneurs are typically less likely than men to get investment for their ventures, but I was intrigued to see if that stacked up in the Den, where it’s a slightly more predominant male zone too. I secretly wanted Deborah Meaden to invest but was thrilled to have the support of all three male Dragons. [They] are a dream team.”
Following an ‘intimidating’ and ‘intense’ experience presenting in the Den, Wicks-Stephens says she is ‘excited’ to see which direction the triple investment takes her brand in next.
By Rosie Greenaway, Editor
A does-what-it-says range
Tired Faace Face Mask
Period Faace Face Mask
Sweaty Faace Face Mask
Menopause Faace Daily Face Cream
Dirty Faace Face Gel Cleanser
Dull Faace Creamy Cleanser
Filthy Faace Face & Body Bar
By Rosie Greenaway, editor