‘Vote for veggies’ proclaims Veganuary
Marking its tenth anniversary, the Veganuary campaign kicks off the 2024 edition with a reminder to Brits that ‘they need not wait until the general election to cast a vote for a greener planet’.
Assets for the upcoming global campaign pay homage to election slogans used by the UK’s main political parties in 2019: Lettuce: Stronger, More Stable, In the National Interest; Flavour: For the Many, Not the Few; and Change Britain’s Breakfast.
Separate ads – Plants Do What Politicians Don’t – highlight political shortcomings around environmental issues: Cut Britain’s Carbon Footprint; Improve the Nation’s Health; Slash Families’ Food Bills; and Protect Animals from Cruelty.
In 2024 Veganuary plans to showcase ‘the OG of vegan products’ – fruit and veg, legumes and grains, nuts and other plants – encouraging the public to ‘vote for veggies’, boosting the campaign’s growing success and helping it ‘make powerful strides towards a world where vegan is the norm, rather than the exception’.
Upon registration, sign-ups for this year’s renowned vegan challenge will receive the Vote for Veggies manifesto, containing recipes to ‘help them take direct action for the planet, their health and animals at every meal’. Dishes include Woke-or-Not Tofu Scramble, Coalition Chickpea Curry, Peaceful Protest Pasta and Fuel the Future Fajitas.
Toni Vernelli, international head of policy and communications, comments: “While much of Britain is rightly focused on the next general election and how it will impact issues that affect them, Veganuary is issuing a reminder that we need not wait to cast a vote for a greener planet, lower food bills and better health for our families – eating plants can do all of this! By Voting for Veggies this January and signing up for Veganuary, everyone can take direct action on these critical issues. No protests, prison sentences or politicians required.”
In the 2024 edition of Veganuary’s annual video New Amsterdam actor Ryan Eggold narrates the campaign’s core message, urging the public to ‘cast a vote for veggies’ in the organization’s first political broadcast.
By Rosie Greenaway, editor