ATTITUDE delivers cool solution for summer

Canadian personal care brand ATTITUDE has introduced to the UK market another of its bestselling Sunly SKUs to help consumers have a safe, sustainable summer. 

The plastic-free After Sun stick is a luxurious, transparent melt-in gel — similar in texture to a serum — which contains 99% naturally sourced ingredients including soothing, restorative calendula, accompanied by the refreshing scent of mint and cucumber. 

Soothing après-soleil

“It’s very good to use after sunburn or even just when your skin feels a bit tight, or you got too much sun during the day and you feel dry,” comments Magalie Lacroix, sales director for ATTITUDE. “You just apply onto your skin, either the entire body or just where you have sunburn. It can be used for kids and for babies as well [aged six months-plus]. I used it on my baby in Argentina this winter.”

Easy to apply, After Sun is housed in a 60ml cardboard push-up tube, making it suitable for curbside recycling and ideal for travel; refrigeration in hot climates is not necessary, says Lacroix, as the shelf-stable product won’t melt in extreme heat, but it can be stored in the fridge if the user prefers a cooling effect on the skin after a day of sun exposure at the beach.  

Kind to sensitive skin

Like all products in the brand’s Sun Care line it is hypoallergenic and dermatologist-approved, making it suitable for people with allergies and atopic skin conditions, and a natural follow-on product from Sunly SPF30.  

Both EWG Verified (meaning clean ingredients and full transparency) and PETA-certified, the vegan SKU also contributes to ATTITUDE’s tree-planting commitment; in partnership with global organizations Eden Reforestation Project and One Tree Planted, the brand plants a tree for every plastic-free product it sells. “We’ve planted over two million trees so far,” says Lacroix. 

By Rosie Greenaway, editor