Clearspring bestsellers lead campaign

Health store favourite Clearspring pursued its first high-impact outdoor advertising campaign in March, aimed at inspiring ‘mindful food explorers’ to embrace authentic, sustainable, plant-based food.  

The consumer campaign — ‘Clearly Authentic, Clearly Delicious’ — ran for two weeks, catching the public eye via billboards, street posters and bus stop displays throughout London. “Designed to make people stop, look and connect, the campaign celebrates the unparalleled quality, provenance and taste that set Clearspring apart,” comments the brand. 

Pure, vibrant flavours

The visuals featured three Clearspring bestsellers — Organic Japanese Silken Tofu, Organic Japanese Matcha and Organic Seaveg Crispies — using a split-screen format ‘to tell two stories in one’. The first half showcased ‘beautifully plated dishes, capturing the pure and vibrant flavours of Clearspring products’, while the second focused on honouring the producers and ancient traditions behind the range.

Amplifying its message beyond billboards were digital, social and influencer marketing activities to widen consumer touchpoints. Independent health food stores were supported with in-store sampling, shopper marketing initiatives and eye-catching POS materials to enhance engagement and generate sales.

"For the first time in our 32-year history, we’re sharing the heart of Clearspring on a bigger stage,” says Maria Dawson, managing director of the family-owned company. “This campaign is about more than just food; it’s about honouring the people, traditions and care that go into every product. We’ve grown so much over the years, but what has never changed is our passion for real, organic food that nourishes both people and the planet. Now, we have the chance to invite even more people to experience that difference — one delicious bite at a time.” 

By Rosie Greenaway, editor